{"id":13677,"date":"2016-02-15T14:06:21","date_gmt":"2016-02-15T12:06:21","guid":{"rendered":"http:\/\/www.oot-oot.com\/en\/?p=13677"},"modified":"2017-09-13T12:42:12","modified_gmt":"2017-09-13T10:42:12","slug":"stockholm-furniture-fair-2016","status":"publish","type":"post","link":"https:\/\/oot-oot.com\/en\/stockholm-furniture-fair-2016\/","title":{"rendered":"STOCKHOLM FURNITURE FAIR 2016"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13657\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4959.jpg\" alt=\"IMG_4959\" width=\"1600\" height=\"1067\" \/><\/p>\n<h2>Designful and inspiring\u00a0SFF 2016<\/h2>\n<p style=\"text-align: left;\"><strong>The Stockholm Furniture Fair has been bringing together furniture manufacturers, designers, journalists, architects, decorators and admirers of Scandinavian design across the world for years now. <\/strong><\/p>\n<p style=\"text-align: left;\">We, the Oot-Oot Studio team, also managed\u00a0to take visit to the biggest Nordic design event. Straight from the ferry to the fair, the feeling is divine &#8211; great\u00a0dose of inspiration, new materials, innovative design and fresh minds, it is almost indescribable.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13621\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5119.jpg\" alt=\"IMG_5119\" width=\"1600\" height=\"1067\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13638\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5052.jpg\" alt=\"IMG_5052\" width=\"1600\" height=\"1067\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13624\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5101.jpg\" alt=\"IMG_5101\" width=\"1600\" height=\"1067\" \/><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13642\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5023.jpg\" alt=\"IMG_5023\" width=\"1600\" height=\"1067\" \/><\/em><\/p>\n<p style=\"text-align: left;\"><strong>Not some ordinary fair<\/strong><\/p>\n<p style=\"text-align: left;\">Stockholm Furniture &amp; Light Fair 2016 takes part together with Stockholm Design Week, which means that there are different events, seminars, workshops, lectures etc. going on across the city. The 70 000 square meters big area of the fair is divided into different sections; the 3 main halls, the Greenhouse, the Established, Design Bar and more. More than 700 different designers, design studios and manufacturers are gathered to share their products with visitors. 80% of the companies some from Scandinavian, which is why this is the most important Nordic design event in the world.<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13631\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5074.jpg\" alt=\"IMG_5074\" width=\"1600\" height=\"1067\" \/><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13632\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5072.jpg\" alt=\"IMG_5072\" width=\"1600\" height=\"1067\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13619\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5130.jpg\" alt=\"IMG_5130\" width=\"1600\" height=\"1067\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13620\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5120.jpg\" alt=\"IMG_5120\" width=\"1600\" height=\"1067\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13622\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5116.jpg\" alt=\"IMG_5116\" width=\"1600\" height=\"1067\" \/><\/p>\n<p style=\"text-align: left;\"><strong>The blurry line between home and office<\/strong><\/p>\n<p style=\"text-align: left;\">The main focus usually is on home furniture and lighting, but another big\u00a0part of the fair includes the office furniture and products. The classic concept\u00a0of an office has been\u00a0changed; the home-offices, laptop-based working places, open offices etc. bring in many\u00a0new and innovative solutions. It seems quite logical that the aim should be the same, whether you make home, office or home-office furniture.\u00a0The keywords would be comfort, quality, functionality, user friendliness and visual pleasure. The\u00a0String, Hay, Woud and Kinnarps had done it very well.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13650\" src=\"http:\/\/oot-oot-com.vserver.zonevs.eu\/wp-content\/uploads\/2016\/02\/IMG_4995.jpg\" alt=\"IMG_4995\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4995.jpg 1600w, https:\/\/oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4995-300x200.jpg 300w, https:\/\/oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4995-1000x667.jpg 1000w, https:\/\/oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4995-768x512.jpg 768w, https:\/\/oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4995-1536x1024.jpg 1536w, https:\/\/oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4995-1500x1000.jpg 1500w, https:\/\/oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4995-450x300.jpg 450w, https:\/\/oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4995-1200x800.jpg 1200w, https:\/\/oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4995-1400x934.jpg 1400w, https:\/\/oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4995-1030x687.jpg 1030w, https:\/\/oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4995-705x470.jpg 705w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13643\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5021.jpg\" alt=\"IMG_5021\" width=\"1600\" height=\"1067\" \/><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13644\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5015.jpg\" alt=\"IMG_5015\" width=\"1600\" height=\"1067\" \/><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13637\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5055.jpg\" alt=\"IMG_5055\" width=\"1600\" height=\"1067\" \/><\/p>\n<p style=\"text-align: left;\"><strong>Something for the open offices<\/strong><\/p>\n<p style=\"text-align: left;\">The open office culture asks for multifunctional furniture to\u00a0the office spaces. Designer must take a wider and more innovative approuch when designing office funiture nowadays. The &#8220;think outside the box&#8221; has brought the boxes, kiosks and modularity to the offices. The Stockholm Furniture Fair offered some greate solution for that subject; the\u00a0Horreds, Nomess, Abstracta, Lintex, Kinnarps and Framery caught our eyes and minds.<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13640\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5038.jpg\" alt=\"IMG_5038\" width=\"1600\" height=\"1067\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13615\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5146.jpg\" alt=\"IMG_5146\" width=\"1600\" height=\"1067\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13617\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5141.jpg\" alt=\"IMG_5141\" width=\"1600\" height=\"1067\" \/><\/p>\n<p style=\"text-align: left;\"><strong>The young and fresh design schools<\/strong><\/p>\n<p style=\"text-align: left;\">The Greenhouse, curated by Swedish design studio Form Us With Love, showed some real talent. The exhibitions from starting designers, small design brands and design schools had\u00a0probably some of the freshest ideas and smacking concepts of the whole fair. Our own Estonian Tamma Design also was there and we enjoyed them a lot.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13656\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4970.jpg\" alt=\"IMG_4970\" width=\"1600\" height=\"1066\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13655\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4978.jpg\" alt=\"IMG_4978\" width=\"1600\" height=\"1067\" \/>\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13653\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4984.jpg\" alt=\"IMG_4984\" width=\"1600\" height=\"1067\" \/><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13654\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4981.jpg\" alt=\"IMG_4981\" width=\"1600\" height=\"1067\" \/><\/p>\n<p style=\"text-align: left;\"><strong>Blinded by the lights<\/strong><\/p>\n<p style=\"text-align: left;\">This year, there were many lighting companies and designers included at the fair. Called the Northern Light Fair it was part of the Stockholm Furniture Fair 2016 concept to bring out the lighting together with the furniture. Pure forms and cool materials (wood, cork, ceramics etc.) added\u00a0some real surprise moments. Check out\u00a0Secto Design, Malmstens, Flos, Marset and Watt A Lamp to understand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13649\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4997.jpg\" alt=\"IMG_4997\" width=\"1600\" height=\"1067\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13652\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4989.jpg\" alt=\"IMG_4989\" width=\"1600\" height=\"1067\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13651\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4992.jpg\" alt=\"IMG_4992\" width=\"1600\" height=\"1067\" \/><\/p>\n<p style=\"text-align: left;\"><strong>The story is everything<\/strong><\/p>\n<p style=\"text-align: left;\">Together with the products one shows at the fair, the exhibition concept itself is extremely important. Many companies had managed to figure out consistent concept showing their values and philosofy together with the products. Whether the approach is minimalist or extreme, solution should speak to the customer, the viewer and represent the aesthetics of the brand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13629\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5086.jpg\" alt=\"IMG_5086\" width=\"395\" height=\"593\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13633\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5063.jpg\" alt=\"IMG_5063\" width=\"395\" height=\"593\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13647\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5003.jpg\" alt=\"IMG_5003\" width=\"1600\" height=\"1067\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13646\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5005.jpg\" alt=\"IMG_5005\" width=\"1600\" height=\"1067\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13641\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5033.jpg\" alt=\"IMG_5033\" width=\"1600\" height=\"1067\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13635\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5059.jpg\" alt=\"IMG_5059\" width=\"1600\" height=\"1067\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13616\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5145.jpg\" alt=\"IMG_5145\" width=\"1600\" height=\"1067\" \/>\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13648\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5001.jpg\" alt=\"IMG_5001\" width=\"1600\" height=\"1067\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13613\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5149.jpg\" alt=\"IMG_5149\" width=\"1600\" height=\"1067\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13625\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5100.jpg\" alt=\"IMG_5100\" width=\"1600\" height=\"1067\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13634\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5061.jpg\" alt=\"IMG_5061\" width=\"1600\" height=\"1067\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13636\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5057.jpg\" alt=\"IMG_5057\" width=\"1600\" height=\"1066\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13623\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5110.jpg\" alt=\"IMG_5110\" width=\"1600\" height=\"1067\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13618\" src=\"https:\/\/www.oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_5132.jpg\" alt=\"IMG_5132\" width=\"5616\" height=\"3744\" \/><\/p>\n<p style=\"text-align: center;\">Text and photos:\u00a0<strong>Oot-Oot Studio<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designful and inspiring\u00a0SFF 2016 The Stockholm Furniture Fair has been bringing together furniture manufacturers, designers, journalists, architects, decorators and admirers of Scandinavian design across the world for years now. We, the Oot-Oot Studio team, also managed\u00a0to take visit to the biggest Nordic design event. Straight from the ferry to the fair, the feeling is divine [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13650,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[8,3,27],"tags":[],"class_list":["post-13677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-furniture","category-oot-oot","category-venturer"],"featured_image_src":"https:\/\/oot-oot.com\/wp-content\/uploads\/2016\/02\/IMG_4995.jpg","author_info":{"display_name":"Marko Ala","author_link":"https:\/\/oot-oot.com\/en\/author\/marko\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stockholm Furniture Fair 2016 | Oot-Oot Studio Blog<\/title>\n<meta name=\"description\" content=\"Designful and inspiring\u00a0SFF 2016.\u00a0The Stockholm Furniture Fair has been bringing together 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