{"id":148784,"date":"2024-05-08T14:54:53","date_gmt":"2024-05-08T12:54:53","guid":{"rendered":"https:\/\/oot-oot.com\/?p=148784"},"modified":"2026-11-12T17:11:41","modified_gmt":"2026-11-12T15:11:41","slug":"how-was-the-sofa-poco-born","status":"publish","type":"post","link":"https:\/\/oot-oot.com\/en\/how-was-the-sofa-poco-born\/","title":{"rendered":"HOW WAS THE NEW SOFA POCO BORN? \u2013 DESIGNER JOONAS TORIM ANSWERS"},"content":{"rendered":"

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Where did you get your inspiration from? <\/b><\/p>\n

We actually got our inspiration directly from our customers. As we are designers ourselves, one of us is always present in the showroom, listening to customers’ wishes and ideas and noticing what they like and what they don’t. Recently, we noticed that many customers were looking for a sofa with rounded forms that would be soft and comfortable, but also airy. The idea for the POCO<\/a> sofa began to take root thanks to our wonderful customers.<\/p>\n

 <\/p>\n

\"\"<\/a>Sofa POCO 295 Chaise Lounge Right<\/span><\/p>\n

 <\/p>\n

Describe the design brief.<\/b><\/p>\n

In response to our customers’ wishes, we began developing a new sofa with rounded forms. Our goal was to create a sofa with a generous seat depth and comfortable seating that would be ideal for watching films, reading books or simply relaxing. We also wanted the sofa to be visually attractive \u2013 rounded, yet elegant and airy. The most important thing in its design was that the sofa shouldn’t feel too bulky or heavy in the room. To ensure the sofa’s durability and softness, the seat cushions contain spring units.<\/p>\n

 <\/p>\n

What was the biggest challenge in developing the sofa?<\/b><\/p>\n

Creating slender frames is often more difficult, because in addition to creating a beautiful design, we also have to ensure the sofa’s durability and quality. Quality is very important to us \u2013 our goal is to make furniture that can be passed on to your children and grandchildren. POCO<\/a> can also be viewed from all 360 degrees, which means the sofa can be placed in the middle of the room without any angle looking out of place. We have tried to achieve this with all our sofas, but with POCO<\/a> it has turned out particularly well, and the sofa looks almost like a sculpture. We had to keep this in mind at every step so as not to compromise on comfort and functionality.<\/p>\n

\"\"<\/a><\/p>\n

Sofa POCO 295 Chaise Lounge Right<\/span><\/p>\n

 <\/p>\n

What are the most important qualities of the POCO sofa for you?<\/b><\/p>\n

We designed POCO<\/a> with the aim of creating a spacious sofa whose aesthetics are dominated by rounded forms. The result can be viewed from all 360 degrees and works well both against a wall and in the middle of the room. POCO<\/a> is deep enough to lounge on comfortably, and it also stands on high legs, so even a robot vacuum can get underneath.<\/p>\n

 <\/p>\n

How do you recognise good design? <\/b><\/p>\n

Quality is the foundation of everything. Good design combines both functionality and beauty. Often the problem with beautiful sofas is that they are uncomfortable. Or the other way round \u2013 the sofa is comfortable but doesn’t look good. The key to good design is harmony between good proportions and functionality. A good sofa has to be beautiful to look at, comfortable to sit on and long-lasting!<\/p>\n

 <\/p>\n

POCO is a sofa where aesthetics and comfort meet. It has a clean, Scandinavian design language, well-thought-out details and soft seat and back cushions. POCO is available in different sizes and also as a corner sofa. Discover the POCO collection at the OOT-OOT Studio showroom in Tallinn at Staapli 10, Noblessner, or in our online store \u2013 www.oot-oot.com<\/a>.<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

    Where did you get your inspiration from? We actually got our inspiration directly from our customers. As we are designers ourselves, one of us is always present in the showroom, listening to customers’ wishes and ideas and noticing what they like and what they don’t. Recently, we noticed that many customers were looking […]<\/p>\n","protected":false},"author":2,"featured_media":144122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-148784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all"],"yoast_head":"\nHOW WAS THE NEW SOFA POCO BORN? \u2013 DESIGNER JOONAS TORIM ANSWERS - OOT-OOT Studio<\/title>\n<meta name=\"description\" content=\"As we are designers ourselves, one of us is always present in the showroom, listening...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oot-oot.com\/en\/how-was-the-sofa-poco-born\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOW WAS THE NEW SOFA POCO BORN? \u2013 DESIGNER JOONAS TORIM ANSWERS - OOT-OOT Studio\" \/>\n<meta property=\"og:description\" content=\"As we are designers ourselves, one of us is always present in the showroom, listening...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oot-oot.com\/en\/how-was-the-sofa-poco-born\/\" \/>\n<meta property=\"og:site_name\" content=\"OOT-OOT Studio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ootootstudio\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-08T12:54:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-12T15:11:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oot-oot.com\/wp-content\/uploads\/2024\/05\/poco-ruut-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marko Ala\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marko Ala\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/how-was-the-sofa-poco-born\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/how-was-the-sofa-poco-born\\\/\"},\"author\":{\"name\":\"Marko Ala\",\"@id\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/#\\\/schema\\\/person\\\/62db775eea3fd0f08ddb38064dcd14f9\"},\"headline\":\"HOW WAS THE NEW SOFA POCO BORN? \u2013 DESIGNER JOONAS TORIM ANSWERS\",\"datePublished\":\"2024-05-08T12:54:53+00:00\",\"dateModified\":\"2026-11-12T15:11:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/how-was-the-sofa-poco-born\\\/\"},\"wordCount\":545,\"publisher\":{\"@id\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/how-was-the-sofa-poco-born\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oot-oot.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/poco-ruut-2.jpg\",\"articleSection\":[\"ALL\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/how-was-the-sofa-poco-born\\\/\",\"url\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/how-was-the-sofa-poco-born\\\/\",\"name\":\"HOW WAS THE NEW SOFA POCO BORN? \u2013 DESIGNER JOONAS TORIM ANSWERS - OOT-OOT Studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/how-was-the-sofa-poco-born\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/how-was-the-sofa-poco-born\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oot-oot.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/poco-ruut-2.jpg\",\"datePublished\":\"2024-05-08T12:54:53+00:00\",\"dateModified\":\"2026-11-12T15:11:41+00:00\",\"description\":\"As we are designers ourselves, one of us is always present in the showroom, listening...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/how-was-the-sofa-poco-born\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/oot-oot.com\\\/en\\\/how-was-the-sofa-poco-born\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/how-was-the-sofa-poco-born\\\/#primaryimage\",\"url\":\"https:\\\/\\\/oot-oot.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/poco-ruut-2.jpg\",\"contentUrl\":\"https:\\\/\\\/oot-oot.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/poco-ruut-2.jpg\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/how-was-the-sofa-poco-born\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HOW WAS THE NEW SOFA POCO BORN? \u2013 DESIGNER JOONAS TORIM ANSWERS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/\",\"name\":\"OOT-OOT Studio\",\"description\":\"High quality handmade furniture made in Estonia\",\"publisher\":{\"@id\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/#organization\",\"name\":\"OOT-OOT Studio\",\"url\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/oot-oot.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/OOT-OOT-Logo-must.png\",\"contentUrl\":\"https:\\\/\\\/oot-oot.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/OOT-OOT-Logo-must.png\",\"width\":3402,\"height\":3402,\"caption\":\"OOT-OOT Studio\"},\"image\":{\"@id\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ootootstudio\",\"https:\\\/\\\/www.instagram.com\\\/ootootstudio\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/#\\\/schema\\\/person\\\/62db775eea3fd0f08ddb38064dcd14f9\",\"name\":\"Marko Ala\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/406205a681520075d3fc642b11b76c4c1218bf55f1148378b630490aa5cb30a4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/406205a681520075d3fc642b11b76c4c1218bf55f1148378b630490aa5cb30a4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/406205a681520075d3fc642b11b76c4c1218bf55f1148378b630490aa5cb30a4?s=96&d=mm&r=g\",\"caption\":\"Marko Ala\"},\"sameAs\":[\"http:\\\/\\\/www.oot-oot.com\"],\"url\":\"https:\\\/\\\/oot-oot.com\\\/en\\\/author\\\/marko\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HOW WAS THE NEW SOFA POCO BORN? \u2013 DESIGNER JOONAS TORIM ANSWERS - OOT-OOT Studio","description":"As we are designers ourselves, one of us is always present in the showroom, listening...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oot-oot.com\/en\/how-was-the-sofa-poco-born\/","og_locale":"en_US","og_type":"article","og_title":"HOW WAS THE NEW SOFA POCO BORN? \u2013 DESIGNER JOONAS TORIM ANSWERS - OOT-OOT Studio","og_description":"As we are designers ourselves, one of us is always present in the showroom, listening...","og_url":"https:\/\/oot-oot.com\/en\/how-was-the-sofa-poco-born\/","og_site_name":"OOT-OOT Studio","article_publisher":"https:\/\/www.facebook.com\/ootootstudio","article_published_time":"2024-05-08T12:54:53+00:00","article_modified_time":"2026-11-12T15:11:41+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/oot-oot.com\/wp-content\/uploads\/2024\/05\/poco-ruut-2.jpg","type":"image\/jpeg"}],"author":"Marko Ala","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marko Ala","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/oot-oot.com\/en\/how-was-the-sofa-poco-born\/#article","isPartOf":{"@id":"https:\/\/oot-oot.com\/en\/how-was-the-sofa-poco-born\/"},"author":{"name":"Marko Ala","@id":"https:\/\/oot-oot.com\/en\/#\/schema\/person\/62db775eea3fd0f08ddb38064dcd14f9"},"headline":"HOW WAS THE NEW SOFA POCO BORN? \u2013 DESIGNER JOONAS TORIM ANSWERS","datePublished":"2024-05-08T12:54:53+00:00","dateModified":"2026-11-12T15:11:41+00:00","mainEntityOfPage":{"@id":"https:\/\/oot-oot.com\/en\/how-was-the-sofa-poco-born\/"},"wordCount":545,"publisher":{"@id":"https:\/\/oot-oot.com\/en\/#organization"},"image":{"@id":"https:\/\/oot-oot.com\/en\/how-was-the-sofa-poco-born\/#primaryimage"},"thumbnailUrl":"https:\/\/oot-oot.com\/wp-content\/uploads\/2024\/05\/poco-ruut-2.jpg","articleSection":["ALL"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/oot-oot.com\/en\/how-was-the-sofa-poco-born\/","url":"https:\/\/oot-oot.com\/en\/how-was-the-sofa-poco-born\/","name":"HOW WAS THE NEW SOFA POCO BORN? \u2013 DESIGNER JOONAS TORIM ANSWERS - OOT-OOT Studio","isPartOf":{"@id":"https:\/\/oot-oot.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/oot-oot.com\/en\/how-was-the-sofa-poco-born\/#primaryimage"},"image":{"@id":"https:\/\/oot-oot.com\/en\/how-was-the-sofa-poco-born\/#primaryimage"},"thumbnailUrl":"https:\/\/oot-oot.com\/wp-content\/uploads\/2024\/05\/poco-ruut-2.jpg","datePublished":"2024-05-08T12:54:53+00:00","dateModified":"2026-11-12T15:11:41+00:00","description":"As we are designers ourselves, one of us is always present in the showroom, listening...","breadcrumb":{"@id":"https:\/\/oot-oot.com\/en\/how-was-the-sofa-poco-born\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oot-oot.com\/en\/how-was-the-sofa-poco-born\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oot-oot.com\/en\/how-was-the-sofa-poco-born\/#primaryimage","url":"https:\/\/oot-oot.com\/wp-content\/uploads\/2024\/05\/poco-ruut-2.jpg","contentUrl":"https:\/\/oot-oot.com\/wp-content\/uploads\/2024\/05\/poco-ruut-2.jpg","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/oot-oot.com\/en\/how-was-the-sofa-poco-born\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/oot-oot.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"HOW WAS THE NEW SOFA POCO BORN? \u2013 DESIGNER JOONAS TORIM ANSWERS"}]},{"@type":"WebSite","@id":"https:\/\/oot-oot.com\/en\/#website","url":"https:\/\/oot-oot.com\/en\/","name":"OOT-OOT Studio","description":"High quality handmade furniture made in Estonia","publisher":{"@id":"https:\/\/oot-oot.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oot-oot.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/oot-oot.com\/en\/#organization","name":"OOT-OOT Studio","url":"https:\/\/oot-oot.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oot-oot.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/oot-oot.com\/wp-content\/uploads\/2026\/09\/OOT-OOT-Logo-must.png","contentUrl":"https:\/\/oot-oot.com\/wp-content\/uploads\/2026\/09\/OOT-OOT-Logo-must.png","width":3402,"height":3402,"caption":"OOT-OOT Studio"},"image":{"@id":"https:\/\/oot-oot.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ootootstudio","https:\/\/www.instagram.com\/ootootstudio\/"]},{"@type":"Person","@id":"https:\/\/oot-oot.com\/en\/#\/schema\/person\/62db775eea3fd0f08ddb38064dcd14f9","name":"Marko Ala","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/406205a681520075d3fc642b11b76c4c1218bf55f1148378b630490aa5cb30a4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/406205a681520075d3fc642b11b76c4c1218bf55f1148378b630490aa5cb30a4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/406205a681520075d3fc642b11b76c4c1218bf55f1148378b630490aa5cb30a4?s=96&d=mm&r=g","caption":"Marko Ala"},"sameAs":["http:\/\/www.oot-oot.com"],"url":"https:\/\/oot-oot.com\/en\/author\/marko\/"}]}},"_links":{"self":[{"href":"https:\/\/oot-oot.com\/en\/wp-json\/wp\/v2\/posts\/148784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oot-oot.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oot-oot.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oot-oot.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/oot-oot.com\/en\/wp-json\/wp\/v2\/comments?post=148784"}],"version-history":[{"count":1,"href":"https:\/\/oot-oot.com\/en\/wp-json\/wp\/v2\/posts\/148784\/revisions"}],"predecessor-version":[{"id":148785,"href":"https:\/\/oot-oot.com\/en\/wp-json\/wp\/v2\/posts\/148784\/revisions\/148785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oot-oot.com\/en\/wp-json\/wp\/v2\/media\/144122"}],"wp:attachment":[{"href":"https:\/\/oot-oot.com\/en\/wp-json\/wp\/v2\/media?parent=148784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oot-oot.com\/en\/wp-json\/wp\/v2\/categories?post=148784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oot-oot.com\/en\/wp-json\/wp\/v2\/tags?post=148784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}